AI-Powered Brand Communication Evaluation Platform
Key Outcome
Automated annual brand communication scoring across text, image, and video with AI-generated justifications and radar-based visualization
The Problem
Kingcom needed a platform to evaluate whether a client’s communications actually match its brand platform. Doing this manually across multiple media types was slow, subjective, and difficult to visualize clearly for communication specialists and brand teams.
What We Built
- Project-based evaluation platform where each project represents a client brand and its communication framework
- Configurable brand scoring setup with attributes, definitions, media-type inputs, and editable prompts
- Google Drive integration to select source media and synchronize folder structures into Google Cloud Storage
- AI evaluation workflows analyzing text, image, and video content separately before producing a global brand consistency analysis
- Results dashboards with radar charts, category scoring, weighted analysis, and LLM-generated justifications
- Detailed media-level analysis screens showing per-asset scores, explanations, and visual breakdowns
- Role-based authentication with admin and viewer access
- Asynchronous cloud architecture designed to orchestrate long-running multimodal evaluation jobs and yearly reruns
- Year-based result storage model enabling historical evaluations and comparison over time
The Outcome
A structured brand intelligence platform that transforms communication review from a manual expert task into a repeatable AI-assisted evaluation workflow, giving teams clearer visibility into how well campaigns align with brand attributes across different media formats.
Tech Stack
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